2016 has been a breakthrough year for UMi, but we never seize to settle, in 2017, we will set out anew with the new logo - UMIDIGI.
UMIDIGI stands for UMI Digital, our exploration and innovation in the realm of digital product.
This new identity clearly tells who we are, what we do, and our vision into the future.
The previous success of smartphone products is the foundation upon which we thrive into more varieties of digital product lines, such as Robots, Smart Bluetooth Headset, Smart Home and beyond.
The Bauhaus inspired new logo design, adopts simpler stroke and form as to generate more technological perception and openness, and a hint on the Bauhaus tagline “form follows function”, a principle associates with modern industrial design.
It is our mission is to grow steadily from a smartphone oriented manufacturer, to a compelling digital tech company, with our products and service to be further enhanced, optimized and always on the cutting edge.