“Form Follows Function” - Louis Sullivan (architect, "father of skyscrapers")
UMi Z follows Bauhaus principle in our design and manufacturing process. The principle is simple, we put user experience above all matters, while our aesthetic is unfolded in details of usability and crafting. We aim not just to make a powerful phone, but a Functional Artware !
“Good design is obvious. Great design is transparent.” - Joe Sparano (graphic designer)
To make a good looking phone is fairly easy, but to design to be noticed is a wrong idea. We don’t design for how it looks, but how it works - both in visual and functional senses. UMi Z vitalizes the hardware and firmware with souls in real life experience.
Less Is More
“The whole is greater than the sum of its parts” - Aristotle
Minimalism is powerful yet difficult to master. In order to put the user experience in the middle of the project, we don’t just simply go for the most powerful specs, but a careful selection to bring the best outcome. UMi Z embodies the best combination of specs for the best performance .
Design is not just what it looks like. Design is how it works. - Steve Jobs